2. What it is
Custom Answers are deterministic answer rules that return exact authored text when user intent matches the stored question.
Custom Answers
Use deterministic Q&A entries for policy, legal, or pricing responses where teams require strict answer consistency.
Custom Answers return exact authored text when a customer question semantically matches the stored trigger, giving teams strict control over sensitive wording. Unlike retrieval-based answers that synthesize from multiple sources, custom answers deliver word-for-word responses with zero variation. This is essential for policy, legal, pricing, and compliance topics where consistency is non-negotiable.
Define a trigger question and the precise response text that should be returned every time the intent is matched.
Matching uses semantic similarity rather than keyword matching, so customers get the right answer regardless of how they phrase the question.
When triggered, the assistant returns your authored text exactly as written, with no AI rephrasing or synthesis.
Teams can activate or deactivate individual entries, edit wording, and remove outdated responses without affecting other knowledge assets. The active/inactive toggle supports controlled rollout of new answers and quick rollback if wording needs revision. Fast update workflows let teams respond to policy changes within minutes instead of hours.
Enable or disable any custom answer instantly without deleting it, supporting staged rollouts and quick rollbacks.
Edit trigger questions or response text inline and save changes that take effect immediately across all conversations.
Remove outdated custom answers cleanly when they are no longer needed, keeping the active set focused and maintainable.
Custom Answers track match counts and last-matched timestamps so teams can understand which answers are actively serving customers and which may need refinement. Usage data helps identify high-value entries that protect the business and low-match entries that might have overly narrow triggers. This visibility turns custom answers from a static list into a managed, measurable response layer.
See how many times each custom answer has been triggered, revealing which policy responses customers encounter most.
Know when each answer was last used so you can identify stale entries that may no longer be relevant.
View all custom answers in a sortable table with status, match volume, and recency data for efficient management.
Custom Answers are deterministic answer rules that return exact authored text when user intent matches the stored question.
Use this matrix to choose the right knowledge option for each support intent.
| Intent | Best option | Why | Link |
|---|---|---|---|
| Exact policy wording | Custom Answers | Deterministic response for high-risk phrasing. | /custom-answers |
| Short operational facts | Snippets | Fast to publish and update. | /snippets |
| Multi-step guides | Knowledge Pages | Better for long-form structure and context. | /knowledge-pages |
| Synced external docs | Knowledge Sources | Best for URL crawl and document ingestion workflows. | /knowledge-sources |
| Baseline product framing | Product Profile | Keeps answers aligned with core positioning. | /product-profile |
| Operational constraints and fallback rules | Assistant Contexts | Adds scoped behavioral context without rewriting docs. | /assistant-contexts |
FAQ
Use Custom Answers when wording must be exact and consistent. Use Snippets when retrieval flexibility is acceptable. Learn more
Yes. Each custom answer has an active toggle for controlled rollout and rollback. Learn more
From a gap detail view, you can create a custom answer to resolve high-risk recurring questions quickly. Learn more
Unify grounded AI, web and WhatsApp coverage, human handoff, and conversation analytics without stitching together separate tools.